My customer is a regular college student. He's 21 years old, a junior political science student, and really lazy. He could cook for himself, but he doesn't because it's too much work. He mostly eats out, and since he's vegan, he burns through a lot of cash way too fast. He gets up in the morning, goes to the gym, showers, and then rushes off to class. He has three classes back to back on different parts of campus and usually doesn't eat until 6PM because he doesn't have time to stop anywhere. My customer is an artist and musician, and he reads a lot of history articles. He's also really passionate about spreading the benefits of a vegan lifestyle to everyone he knows.
My customer and I share the fact that we are both too lazy too cook food for ourselves, and spend WAY too much money on fast food. I am also an artist and musician. We are also both vegan. The only real differences here are the life specifics.
Hey Josh, I really like the path you chose in making your customer avatar because he really seems like the type of person who could really use the product you are offering. I find it important that your customer can relate to yourself because that really helps in the development in your idea. Sadly I also spend too much money on fast food and would like to cut my costs also!
ReplyDeleteHey Josh, I like that you made your customer avatar so much like you because it is something I know you can relate to. However, I would like to know some of the deeper roots to this "laziness" I believe that vegans are far from lazy, they wouldn't care to be vegans if they were. I think it's important to dig deeper into human traits that explain things such as "laziness". Maybe, like your avatar, he is neck deep in school work.
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