(Unfortunately, I did not receive any feedback, so I did not know what to change about my original idea napkin.)
Me – My name is Joshua Shane Philoctete. I am a talented artist and musician. I have engineering experience, specifically with prototype design, which gives me an edge in problem-solving. I also have experience with graphic design, which means that I could essential handle my own visuals/social media images/logos. As far as my aspirations, I would like to be a successful musician and artist, and have that lead to me building my own artistic brand. I would also very much like to open an all-vegetarian and vegan fast food chain.
2. What I’m Offering – The product/service I am offering to customers is a vegetarian/vegan fast food restaurant.
3. Who I’m Offering it to – I want to create this sort of fast food vegetarian/vegan restaurant for the vegans and vegetarians ( in Gainesville, for example) who don’t have time to meal prep all their food and don’t want to have to shell out lots of money on eating out, as well as for people who just want to try eating plant-based.
4. Why do they care? – Customers will pay lots of money for this sort of fast food restaurant because as the number of plant-based eaters grows in society, the lack of easy places to grab food that doesn’t ruin the wallet is becoming more and more of a problem.
5. Core Competencies – I am a plant-based eater. So this problem applies to me as well, which means I have first-hand knowledge of how this problem affects my customers. I also have very strong people skills and customer service skills in general, so I am very good at identifying an individual’s problem at its core and coming up with an efficient solution that leaves them happy. This would work out very well in a restaurant scenario.
The overall goal is to make vegan eating easier. Personally, it sucks not being able to go to places like McDonalds or Wendy's because there's nothing for me there. I want plant-based eaters to have a place like this of their own.
Again, I feel like all of the elements of my business plan blend well together. I would say the only element of my business plan that is lacking is me. I don't have much business or marketing experience, so I will need to acquire this as I go along. I am quick-witted and charismatic though, so I believe that I can still handle whatever may come my way/
Again, I feel like all of the elements of my business plan blend well together. I would say the only element of my business plan that is lacking is me. I don't have much business or marketing experience, so I will need to acquire this as I go along. I am quick-witted and charismatic though, so I believe that I can still handle whatever may come my way/
Thanks for sharing again. This time around, with a bit more of a system 2 type of thinking, I believe it is crucial to recognize some of the ways to ensure the success of your restaurant. Do you know how many people are actually vegan in Gainesville? what about Vegetarians? I say this because I recently read that in Brooklyn and San Fransisco, vegan restaurants are doing incredibly well. But those cities are extremely progressive with a high population of Vegans and Vegetarians.
ReplyDeleteI think this will be a really cool concept, while I'm not personally vegan, I also look for healthier options and wish that I could get a cheaper and quicker method to having prepped meals and I think that this venture would be really awesome because your meals could definitely cross over and be desired by people who aren't vegan as well1
ReplyDeleteHey Josh, I believe that being a vegan yourself can really help you with your whole idea because you are already part of the market segment. Therefore, you are able to get into the mind of your basic consumer and really apply that knowledge to benefit your market. I also feel like your idea strengthened throughout these assignments due to the experience of taking this course.
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