23A – Your Venture’s Unfair Advantage

I am looking to start an affordable vegan fast food restaurant. My current idea for the name of this restaurant is VeGreens.

My Venture's Unfair Advantages

1. I am a vegan my self.
This is valuable. It is not rare. It is not inimitable. However, it is non-substitutable.
Being a vegan and starting this business means that I am also a customer, before anything else. I can relate directly to how my customers feel, and it will be clear that I believe in what my business is all about.

2. I am charismatic, socially and within professional scenarios.
This is valuable. It is not rare. It is not inimitable. It is not non-substitutable.

3. I have Justin Milliken (the manager of Grill Fresh on 13th Street, who was also an executive sous chef and restaurant business consultant for 10 years) in my network.
His expertise is valuable. It is rare. It is not inimitable. It is not non-substitutable.

4. I have graphic design skills, so I will not have to outsource and pay extra to get logos and other multimedia design projects done.
Valuable: Yes
Rare: No
Inimitable: No
Non-Substitutable: Yes, as it will cut initial marketing costs by a decent amount.

5. As of 2018, there are no vegan fast-food restaurants in Gainesville. (No competition in my specific field.)
Valuable: Yes
Rare: Yes
Inimitable: Yes?
Non-Substitutable: Yes

6. The food will be affordable. We would seek to have the same rates of a McDonalds' or a Wendy's, among other places.
Valuable: Yes
Rare: Yes
Inimitable: No
Non-Substitutable: Yes

7. I have Jennifer Gallot in my network, who is a very avid cook and is also vegan. She would most likely handle the cooking for the test runs of our product up until the restaurant is actually profiting by a significant margin and we can get other cooks in.
Valuable: Yes
Rare: Yes
Inimitable: No
Non-Substitutable: No

8. Our menu is "friendly", meaning that vegans and non-vegans can come in and see things that don't look too out of the norm. There will be simple items like burgers and fries, for example.
Valuable: Yes
Rare: Yes
Inimitable: No
Non-Substitutable: Yes (Essential to a fast-food restaurant.)

9. I have a skilled web designer and programmer named Clooney Ferdinand in my network.
Valuable: Yes
Rare: No
Inimitable: No
Non-Substitutable: No

10. I run all the social media pages for the company I work with, so I have experience handling social media promotion in a professional setting.
Valuable: Yes
Rare: No
Inimitable: No
Non-Substitutable: No

There are a few of my resources that are very important here. I would say the top three would be that the food is friendly, affordable, and that there isn't any competition at the moment. However, the top resource would definitely be the lack of competition in the field, at least in Gainesville. A vegan fast food restaurant is very uncharted territory, since the vegan population is just now become a significant enough number for there to be a market for something like this.